Team

Founded in April 2023, we are a team of fintech industry veterans with more than 25 years of collective experience. Our mission is to help you navigate the complex landscape of launching fintech products effectively and efficiently.
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Matthew Goldman

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FOUNDER

Matthew is a seasoned entrepreneur and product leader with a deep background in fintech and payments. He built and launched multiple products and companies in his career, and has lead two successful exits. Both times, he helped lead the acquirer to an additional exit. Matthew has held multiple executive roles, including Chief Product Officer at a Series B startup and at a public company with $400M in revenue.

Matthew is widely recognized as an industry expert in credit and debit cards, and publishes CardsFTW, a newsletter focused on the card industry. His extensive experience across all stages of business growth enables him to provide strategic insights and actionable guidance.

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Zach Bartholomew

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Principal, product

Zach is a seasoned product leader with nearly two decades of experience building and scaling fintech products across the payments and card ecosystem. Over his career, he has managed products end-to-end, from strategy through execution, with leadership roles at Heartland Payment Systems, Bankrate, The Points Guy, and Apto Payments.

With a strong entrepreneurial streak, Zach has started several ventures, including Sherpio, a payment processor marketplace. Most recently, Zach was a founding employee and Vice President of Product at Perigon, an early-stage AI startup.

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Ellen Dearborn

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PRINCIPAL, PRODUCT

Ellen is a hands-on product leader with a proven ability to build and launch products from zero to one and beyond, particularly in fintech and cybersecurity. She works closely with development teams to write product requirements, manage development cycles, and deliver real outcomes. As a founding team member of a startup, she built a reputation for execution and problem-solving, turning strategy into action while navigating ambiguity.

She has led cross-functional teams of more than 150 people across product, design, operations, marketing, and data. Ellen brings structure and momentum to scaling organizations, with a focus on clarity, speed, and accountability. She is a builder at heart who thrives on helping teams move fast, stay aligned, and bring ideas to life.

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Jessica Marquez

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PRINCIPAL, PRODUCT

Jessica is a seasoned product leader with a passion for the fast-paced world of startups, particularly in fintech. With a background in communication, marketing, and business operations, she has successfully helped teams scale and navigate product challenges.

Jessica's approach to leadership is rooted in empathy, strong communication, and a proactive mindset, ensuring meaningful contributions to both teams and communities.

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Esther Jang

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PRINCIPAL, MARKETING

Esther is a fintech marketing leader with over a decade of experience launching and scaling successful financial brands. As the first product marketer at Venmo, she played a pivotal role in launching the Venmo debit card and helping the company grow from processing $30,000 per quarter to over $3 billion per quarter.

Beyond her corporate success, Esther has built marketing and PR functions for private equity firms managing over $17 billion in assets. A skilled writer and content creator, she brings a unique perspective to fintech branding. She is a certified coach passionate about mentoring future innovators.

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Scott Grimes, CAMS, CAFS

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Principal, Risk, Compliance, & Operations

With over 20 years of experience in operations, risk, and compliance, Scott has led organizations across industries, from early-stage startups to Fortune 500 enterprises. His deep expertise spans financial technology, neobanking, payment systems, and loyalty programs, with a focus on driving operational efficiency and corporate compliance.

Scott is passionate about creating win-win solutions for businesses and stakeholders. He specializes in building risk frameworks, enhancing regulatory compliance, and streamlining operations through automation and process improvement.

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Laura Toh

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SENIOR CONSULTANT, COMPLIANCE

Laura is a compliance and risk specialist with a strong track record in fintech and regulatory strategy. She began her career at Promontory Financial Group, helping companies restore regulatory compliance and mitigate risk. She later served as Director of Strategic Initiatives at GlobaliD and co-founded Archie Finance, a B2B2C embedded consumer credit platform.

Today, Laura operates at the intersection of product and compliance, advising fintech companies on developing innovative and compliant financial products. She is recognized for her pragmatic approach to navigating regulatory complexities.

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Jennifer Allan Goldman

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CHIEF OF STAFF

Jennifer is a skilled operations and project management leader with expertise in financial operations, strategic planing, and nonprofit leadership. She has successfully managed teams and budgets, optimized processes, and led large-scale fundraising initiatives to improve organizational efficiency and impact.

Known for her ability to keep complex projects on track, Jennifer ensures stakeholder alignment and delivers high-quality results. Her ability to distill complex information into actionable insights makes her a valuable asset in any client-focused environment.

AS SEEN IN

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Our Values

Integrity: We would rather decline your business than charge you for work that we don’t believe will move the needle or be impactful.

Candor: We provide candid feedback that is grounded in real experience and our professional expertise. We believe that the kindest thing we can do is provide honest feedback that will help you to succeed.

Tenacity: We are a team with multiple exits under our belts and we have a will-to-win, just like you. We are passionate about your success and will do what it takes to get you there.